Uplef - Web Design & Branding

PRIVACY POLICY

Last Updated: 06^th August 2025

1. Introduction

UPLEF FZ LLC (“Company,” “we,” “us,” “our“) is committed to protecting and respecting your privacy. This Privacy Policy (“Policy“) explains how we collect, use, disclose, and safeguard your personal data when you visit our website [Insert Website URL] (the “Site“) or use our services (the “Services“).

This Policy is formulated in compliance with the laws of the United Arab Emirates, particularly the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data Protection (the “PDPA“).

By accessing our Site, providing your personal data to us, or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Policy. If you do not agree with this Policy, you must not access or use our Site or Services.

2. Company Details and Data Controller

• Company Name:UPLEF FZ LLC
• License No.:47005176
• Operating Address: Office no 401-16, 4th Floor, NGI House Building, Near Deira city center, Port Saeed, Dubai, United Arab Emirates
• Registered Address:CWEP0597, Compass Building, Al Shohada Road, AL Hamra Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates.
• Email:[email protected]
• Phone:+971 52 949 1380

For the purposes of the PDPA, UPLEF FZ LLC is the “Data Controller” of your personal data.

3. Definitions

• “Personal Data” means any information relating to an identified or identifiable natural person (‘Data Subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
• “Processing” means any operation or set of operations which is performed on Personal Data, such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, alignment, combination, restriction, erasure, or destruction.
• “Data Subject” is the individual to whom the Personal Data relates (i.e., you, the user).
• “Consent” of the Data Subject means any freely given, specific, informed, and unambiguous indication of the Data Subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the Processing of Personal Data relating to him or her.

4. Information We Collect

We may collect and process the following categories of Personal Data about you:

1. Information You Provide Voluntarily:

• Contact Information:Name, email address, phone number, company name, and shipping/billing address when you create an account, contact us, or make a purchase.
• Identity and Verification Information:Copies of identification documents (e.g., Emirates ID, passport) if required for KYC (Know Your Customer) or regulatory compliance for certain services.
• Payment Information:Credit/debit card details are processed directly by our secure third-party payment gateways. We do not store full card details on our servers. We may receive and store a reference token and the last four digits of your card.
• Communications:Records of your correspondence with us, including service requests, support tickets, and feedback.
• Project Data:Information you provide for Bespoke Services, including business requirements, specifications, and any other data necessary for project execution.

1. Information Collected Automatically:

• Technical Data:Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Site.
• Usage Data:Information about how you use our Site and Services, including the full Uniform Resource Locators (URL) clickstream to, through, and from our Site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

1. Information We Receive from Third Parties:

• We may receive technical data from analytics providers (such as Google Analytics) and advertising networks.
• We may receive identity and contact data from data brokers or aggregators.
• We may receive payment and transaction data from payment gateway providers.

5. Legal Basis for Processing Your Personal Data

Under the UAE PDPA, we rely on the following legal bases for Processing your Personal Data:

• Performance of a Contract:Processing is necessary for the performance of a contract to which you are a party (e.g., to provide the Services you have purchased).
• Legitimate Interests:Processing is necessary for the purposes of our legitimate interests, such as improving our Services, marketing, and ensuring network and information security, provided that such interests are not overridden by your fundamental rights and freedoms.
• Consent:In specific cases, we will ask for your explicit Consent to process your data, for example, for sending marketing communications. You have the right to withdraw your Consent at any time.
• Compliance with a Legal Obligation:Processing is necessary for compliance with a legal obligation to which we are subject under UAE law.

6. How We Use Your Information

We use your Personal Data for the following purposes:

• To create and manage your account.
• To process and fulfill your orders, including sending service-related emails (e.g., order confirmations, invoices).
• To provide customer support and respond to your inquiries.
• To manage our relationship with you, including notifying you about changes to our Terms or Policy.
• To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• To use data analytics to improve our Site, products/services, marketing, customer relationships, and experiences.
• To make suggestions and recommendations to you about goods or services that may be of interest to you (marketing), where you have consented or where it is in our legitimate interests.
• To comply with our legal and regulatory obligations, including anti-fraud and KYC checks.

7. Disclosure of Your Information

We may share your Personal Data with the following categories of third parties for the purposes set out in this Policy:

• Service Providers:We engage trusted third parties to perform functions and provide services to us, such as hosting, payment processing, data analysis, email delivery, customer service, and marketing services. These entities will only have access to your Personal Data as necessary to perform their functions and are contractually obligated to maintain its confidentiality and security.
• Business Transfers:If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your Personal Data may be transferred to the new entity.
• Legal and Regulatory Authorities:We may disclose your Personal Data to comply with any applicable law, regulation, legal process, or governmental request (e.g., to UAE courts, regulatory bodies, or law enforcement agencies) or to enforce our legal rights.
• Professional Advisers:We may share your data with our professional advisers, including lawyers, bankers, auditors, and insurers, where necessary for the provision of their services to us.

We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.

8. International Data Transfers

Your Personal Data may be transferred to, stored, and processed in a country other than your country of residence, including countries outside the UAE. These countries may have data protection laws that are different from the laws of the UAE.

Whenever we transfer your Personal Data out of the UAE, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

• Transferring to countries that have been deemed to provide an adequate level of protection for Personal Data by the UAE data protection authority.
• Using specific contracts approved for use in the UAE which give Personal Data the same protection it has in the UAE.

9. Data Security

We have implemented appropriate technical and organizational security measures designed to protect your Personal Data from accidental loss, unauthorized access, use, alteration, and disclosure. These measures include:

• Encryption of data in transit using SSL/TLS protocols.
• Secure access controls and authentication procedures.
• Regular security testing and assessments.
• Limiting access to Personal Data to employees, agents, contractors, and other third parties who have a business need-to-know.

However, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the absolute security of your data transmitted to our Site.

10. Data Retention

We will only retain your Personal Data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

By law, we may be required to retain certain information for a minimum period (e.g., for tax and commercial law purposes, typically 5 years after the transaction). After the retention period, your Personal Data will be securely deleted or anonymized so it can no longer be associated with you.

11. Your Data Protection Rights Under UAE PDPA

Under the PDPA, you have the following rights regarding your Personal Data:

• Right to Access:You can request a copy of the Personal Data we hold about you.
• Right to Rectification:You can request correction of any inaccurate or incomplete Personal Data we hold about you.
• Right to Erasure (Right to be Forgotten):You can request the deletion of your Personal Data under certain circumstances.
• Right to Restriction of Processing:You can request that we suspend the processing of your Personal Data under certain circumstances.
• Right to Data Portability:You can request the transfer of your Personal Data to another organization in a structured, machine-readable format.
• Right to Object to Processing:You can object to the processing of your Personal Data where we are relying on a legitimate interest and you believe it impacts your fundamental rights and freedoms.
• Right to Withdraw Consent:Where we rely on your Consent to process your Personal Data, you have the right to withdraw that Consent at any time.

To exercise any of these rights, please contact us using the details in Section 13. We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it.

12. Cookies and Similar Technologies

Our Site uses cookies and similar tracking technologies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.

13. Contact Us and Making a Complaint

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us at:

UPLEF FZ LLC
Email: [email protected]
Phone: +971 52 949 1380

We strive to resolve all complaints fairly and promptly. If you are not satisfied with our response, you have the right to lodge a complaint with the UAE Data Office, the federal data protection regulator.

14. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated “Last Updated” date at the top of this Policy. We will notify you of any material changes by posting the new Policy on this page and, where appropriate, may notify you via email.